Taxonomy / Information Architecture
The number one problem most web sites suffer from is poor “findability” of information. Since website visitors are nearly twice as likely to browse as to use keyword search, your information architecture has a primary influence on the “findability” of information on your site. We can help you improve it.
We developed the original version of our methodology in partnership with Procter & Gamble in 1998 and we have continued to refine it over the years. We use your actual customers and prospects in the research to understand the terms they think in and how they would like your products and information organized.
The deliverable from the project tells you:
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How to organize your site
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How to name the content
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Where content should be duplicated
It’s specific. It’s on target. And your customers created it.
Contact Us to find out more about how we work. Well be glad to provide customer references.
