WebIQ: Online User Experience Research Technology
Our patented WebIQ® survey technology powers many of our online services. Because WebIQ sees page load behavior, it has a number of unique capabilities:
- Survey questions can be presented to visitors about specific areas of the site they visited to see if the content meets their needs
- Survey questions can be presented to visitors if they behave in a specific way - like dropping out of a checkout process - to find out why
- Integrated survey and click stream data provides visibility into which areas of the site have a positive effect on the user experience and which have a negative effect
Our customers choose WebIQ because of its robust technological capabilities and our ability to analyze its data and produce actionable recommendations for site improvement. We do this better than any other company on the planet.
WebIQ-powered Services
- Attitudinal Analytics® - Captures visitor demographics, intent, and success and through detailed analysis produces actionable recommendations for user experience improvement
- Online Usability Testing - Presents tasks to a recruited panel of geographically dispersed users and collects usability feedback and behavioral data about how they perform the tasks
- Competitive Benchmarking - Presents tasks to a recruited panel of geographically dispersed users and collects competitive data on task performance and site preference
Contact Us to see how WebIQ can be deployed to help you improve your site.
